Simone Biles Takes Over Every Screen in Times Square With SK-II
SK-II debuted the “VS” series concept with a Times Square takeover highlighting the story of Simone Biles. In a teaser for Biles’ short film that played across 41 billboards, a digital recreation of the gold medal gymnast battled a giant troll made up of hateful online comments and tweets centered on her looks and athletic performance.
“VS”—an SK-II STUDIO Animated Series is a collection of six animated films based on the real-life experiences of six Olympic athletes—Simone Biles, the world’s most decorated gymnast, LiuXiang, world-record swimmer, Ishikawa Kasumi, table tennis player and two-time Olympic medalist, Ayaka Takahashi and Misaki Matsutomo, badminton duo and Olympic gold medalists, Mahina Maeda, surfer and Hinotori Nippon, the Japan Volleyball team, battling toxic competitions in beauty.
“I am sharing my story so that young women and girls who have experienced beauty trolling know that they are not alone in their fight against the trolls and toxic beauty standards. It really means a lot to me to share the important message that we define what beauty means to us. No one should tell us what beauty should or should not look, act or feel like.”
Simone Biles, Olympic Gymnast.
