SK-II Beauty Is #NoCompetition
SK-II is proud to be the Official Worldwide Partner of the Olympic Games Tokyo 2020
that will be now held from July 23 until 8 August 2021.
that will be now held from July 23 until 8 August 2021.
We stand together with the Olympic movement and athletes as they continue to chase their Olympic dreams.
In partnership with top Olympic athletes, Beauty is #NOCOMPETITION is our stand against the competition in the one place it is toxic—Beauty. The global release of “VS”—an SK-II STUDIO Animated Series celebrating Beauty is #NOCOMPETITION has been postponed to 2021.
In partnership with top Olympic athletes, Beauty is #NOCOMPETITION is our stand against the competition in the one place it is toxic—Beauty. The global release of “VS”—an SK-II STUDIO Animated Series celebrating Beauty is #NOCOMPETITION has been postponed to 2021.
As part of the campaign, SK-II is setting up a #CHANGEDESTINY fund, contributing $1 for every view garnered on each SK-II STUDIO film. The funds, capped at US$500,000, will support women in pursuing their destiny to create positive change, the brand said.
Ad Nut is willing to go along with that because the films all have their own style and are all jaw-droppingly gorgeous. The series has original music by John Legend and Lexie Liu.
#NOCOMPETITION
Competition. We say it’s a good thing.
That it brings out the best in us. It pushes us further, drives us harder, makes us stronger.
But there is one place where it is not.
BEAUTY.
It is the one competition that no one signed up for, but still everyone ends up in.
Competing beauty standards, rules and limitations.
These toxic competitions dictate how we should look, act and feel, creating pressure that holds us back in our daily lives.
As the world celebrates the beauty of competition at the Olympic Games Tokyo 2020, SK-II teams up with top Olympic athletes to declare #NOCOMPETITION, in a stand to take the competition out of beauty.
Because pressure should never dictate our choices.
Competition. We say it’s a good thing.
That it brings out the best in us. It pushes us further, drives us harder, makes us stronger.
But there is one place where it is not.
BEAUTY.
It is the one competition that no one signed up for, but still everyone ends up in.
Competing beauty standards, rules and limitations.
These toxic competitions dictate how we should look, act and feel, creating pressure that holds us back in our daily lives.
As the world celebrates the beauty of competition at the Olympic Games Tokyo 2020, SK-II teams up with top Olympic athletes to declare #NOCOMPETITION, in a stand to take the competition out of beauty.
Because pressure should never dictate our choices.
Now sit back, relax, and watch the episodes.
Two-time table-tennis medalist Ishikawa Kasumi refuses to fall despite the immense pressure of rising to the top of her game.
↓ WATCH THE FULL EPISODE ↓
Surfer Mahina Maeda defies societal rules about what constitutes beauty.
↓ WATCH THE FULL EPISODE ↓
Badminton duo Ayaka Takahashi and Misaki Matsutomo struggle to keep their humanity as their training program treats them like machines.
↓ WATCH THE FULL EPISODE ↓
World-record swimmer Liu Xiang faces a sea monster representing the public's obsession with her looks rather than her prowess in the pool.
Highly-decorated gymnast Simone Biles shouts down harassment from black-souled internet trolls.
↓ WATCH THE FULL EPISODE ↓
The members of Japan volleyball team Hinotori Nippon fight the belief that their physical stature limits their ability to compete at a high level.
