SK-II Beauty Is #NoCompetition
SK-II is proud to be the Official Worldwide Partner of the Olympic Games Tokyo 2020
that will be now held from July 23 until 8 August 2021.
We stand together with the Olympic movement and athletes as they continue to chase their Olympic dreams.

In partnership with top Olympic athletes, Beauty is #NOCOMPETITION is our stand against the competition in the one place it is toxic—Beauty. The global release of “VS”—an SK-II STUDIO Animated Series celebrating Beauty is #NOCOMPETITION has been postponed to 2021.

Competition. We say it’s a good thing. That it brings out the best in us. It pushes us further, drives us harder, makes us stronger.

But there is one place where it is not.

It is the one competition that no one signed up for, but still everyone ends up in.

Competing beauty standards, rules and limitations. These toxic competitions dictate how we should look, act and feel, creating pressure that holds us back in our daily lives.

As the world celebrates the beauty of competition at the Olympic Games Tokyo 2020, SK-II teams up with top Olympic athletes to declare #NOCOMPETITION, in a stand to take the competition out of beauty.

Because pressure should never dictate our choices.
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