Nike React, "Feels Like..."
Unboxing the shoe, but rather than unveiling the look of Nike React, athletes tease the indescribable sensation of the crazy underfoot feel.
Whimsical, hand-drawn animation augments the athlete’s existing world and interacts with them as their descriptions unfold. The treatment is a stream of consciousness of an athlete, it evolve as the athlete reaches for words that evoke the feeling of React. Really fun and addictive.