Nike: Make The World Listen
“No one will marry an athletic woman”.
“Women can’t have careers in sports”.
“Women can’t have careers in sports”.
We wished such mindsets are long gone. But they exist in Mumbai, and we need to change them. So Nike went out to smash stereotypes with the “Make The World Listen” campaign. To fight the mindset that sports bras are taboo, we got women to run the Mumbai Marathon in them. We celebrated female Indian athletes who made careers in sport. We hosted events where women could try “men’s sports”.
We may not change the world at once, but we can do it one stereotype at a time.
We may not change the world at once, but we can do it one stereotype at a time.
