Nike Hyper Court
Nike took over iconic street courts in Manila and used player data and design to transform the courts to act as your coach. Because no one knows your game better than your court. It sees the hours you put in. The makes and misses. It knows how good you’re getting, and isn’t afraid to kick your ass when you need it.

D&AD Wood Pencil (Branding)
Creative Circle Awards (Best of Category, Direct / Media / Mobile / Cyber / Outdoor)
The FWA (6th August 2018)
In the Philippines, Basketball is nothing short of religion. For decades, players have dreamt of raising their game and making it to the NBA. Despite the relentless pursuit, not a single Filipino has actually made it and the Philippines currently ranks 31st in the world. Nike’s ambition was to create a training platform for the youth to get better at the sport that they love.
Partnering with Google, we created a platform that unlocks exclusive basketball training drills sent directly to your phone that help you train better. Hyper-personalized, these drills are based on the playing styles of the three biggest players in basketball - LeBron James, Kevin Durant, and Kyrie Irving.

"Nike, Google and BBH Just Made the World’s Coolest Basketball Courts" - ADWEEK
Nike launches first of a kind Nike "Hyper Court in The Philippines, powered by Google and developed in partnership with BBH Singapore" - CampaignBriefAsia
"NIKE'S New Basketball courts are not only gorgeous - They're connected too" - ADAGE
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