Nike Fight For Your Dream!
Female athletes are significantly less well-known than their male counterparts. These women are all world-class athletes who are at the top of their games. Yet nobody knows their names.
Seriously, this needs to change.
We need to give these female athletes the recognition and platform they deserve. We need to normalise fighting sports for girls. We need to inspire the next generation to dream big, and fight hard. We came back with an idea that did ALL this. Made for the only platform that mattered to Gen Z girls.