ESPN SOCCER CLOCK
To give football fans an avenue to show their teams outside a 90min game, ESPN created a giant Football Clock made up of players’ jersey numbers. Fans voted furiously to get their teams - Arsenal, Chelsea, Liverpool and Man U - on the Clock. Platforms used were outdoor digital screen, Facebook application, Mobile app and Mobile web-app, ESPN website. The result was an impressive 1.2 million votes.
CCA 2012 Bronze (Digital Outdoor)