Life Saving Dot

An idea that’s saving the lives of million of women across rural India. Problem: Millions of women across rural India suffer from Breast Cancer, Fibrocystic Breast Disease and complications during pregnancy. Most of these cases are linked to an Iodine deficiency. Challenge: Supplements in the form of pills are available, but they couldn’t afford any. So, how do you make these women get the required dosage of iodine? The insight: Almost every Indian woman wears a bindi - a traditional symbol of beauty. But what if these tiny little dots could do more? What if they could save lives? The idea: The Life Saving Dot – an idea that transformed bindis into iodine patches. Every woman requires between 150 – 220 micrograms of iodine daily. These bindis dispensed that amount to the wearer daily. The Life Saving Dots were distributed to women across rural India via health camps and clinics. In a nation of 500 million women, these tiny little dots were no longer just a symbol of beauty; they now spelt the difference between life and death.