British Council Know Your English Banner
The 'Know your English’ banner tracks the user’s natural web usage behaviour of highlighting a peculiar word when reading online. By observing beyond its allocated media space, the banner is able to keep up with the user’s reading activities, refresh itself in real-time and reveal the meaning behind the respective word. It also provides audio pronunciation to help learners overcome the barrier of an unfamiliar term.​​​​​​​
Cannes Lions (2 Cyber)
Spikes Asia (3 Cyber / Direct)
Effie Awards
MARKies Awards (Best Idea in Direct)
London International Award (Cyber)
Webby Award (2 Webby Winner)
AMES Award (2 Gold / Silver)
(Direct / Media / Interactive)
Creative Circle Awards (Direct / Media / Cyber)
(Direct / Online)
The average interaction rate was 51.8% - 19.5 times more than the average rich media and 272 times more than the standard banner. Average time spent on the banner was 2 minutes 14 seconds, 11 times more than time spent on rich media banners.
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